SEM/PPC (SEARCH ENGINE MARKETING/PAY-PER-CLICK)

Paid search ads grab customers’ attention at crucial moments in the buyer’s journey — that’s when an expert SEM/PPC strategy makes all the difference.

 

 


 

A LITTLE VISIBILITY GOES A LONG WAY

The most common form of search engine marketing (SEM) is pay-per-click (PPC). This includes those “sponsored” results you see on Google, such as web results, display ads, product listings and more. It’s an  effective way to capture new audiences at pivotal moments — like when they’re searching for a product or service like yours. With an extensive background as a pay-per-click management company, we plan the optimal blend of paid promotion to bring relevant customers right where you want them.

“Pay-per-click (PPC) is now stronger than ever, and organic listings are getting weaker.”

Why Are Organic CTRs Dropping? It’s All Google’s Fault!

Geoffrey Wilcoxson

“By promoting content through SEM, you can follow customers along their journey to purchase and finesse the conversion.”

Kevin Chow, Director of SEO and Paid

MAKE PPC YOUR NEW BFF

Promoting your content extends your reach, increases engagement, builds your link profile and establishes authority with search engines. Our PPC management services, guided by content strategy and relevant data, promotes your digital assets by leveraging our comprehensive list of tools, platforms and media channels. A lot of big words, right? It comes down to this: we get your story in front of the right people at the right time — all while driving action.

 

Listen, research, analyze, optimize

All those things we said about great content, about understanding your customer and about observing the market become essential for successful SEM. We start with keywords, of course — but we don’t stop there. We use market research and social listening to create compelling ad experiences, complete with audience-specific messages and on-brand creative.

 

Engaging in paid promotion means:

  • Increased ROI
  • More quality traffic
  • Increased conversions, leads and sales
  • Real measurable results and ROI
  • Reports you’ll be happy to see in your inbox — and proud to share with your boss

Better together:

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    Paid Social

    Get your story in front of the right customer, on the right platform, at the right time. Give your social presence the promotional boost it needs to break through the noise of political rants and cat videos.

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    CRO

    Conversion rate optimization makes sure all your great web traffic turns into leads and sales. From content to design, forms to buttons, we’ll make sure your visitors convert. Don’t let them get away!

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    Content Strategy & Content Marketing

    Does it matter what you say if no one’s listening? Understanding your buyer and their journey allows you to create rich, valuable content that resonates with them on their terms, where and when it matters.

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    Design & Creative:

    A blend of art and science, web design and creative services run the gamut from full sites to small icons. In an age of aesthetics, you only have a split-second to convince visitors to stick around. Lookin’ good?

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    SEO

    Show up in search! Rise to the top of the results page with top-quality website optimization. Let us help you find the convergence of search algorithms and human intent. Keywords are only the beginning.

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    Business Intelligence

    Data science, business intelligence, marketing analytics. A lot of big words that lead to the same outcome — measuring past performance, planning for future successes and predicting the best of both.

C’MON, TELL US WHAT YOU WANT!

Whether it’s a custom marketing plan to grow your business, or a specific problem you need help with, we want to hear from you. A personalized mix of services can elevate your brand to new heights — and we’re here to guide you to the top.

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