Paid Social

Social media is a modern gathering place where real conversations happen — we’ll make sure you don’t miss out on your most engaged audience.

 

 


 

“PAY-TO-PLAY” DOESN’T HAVE TO BE A FOUR-LETTER WORD

Even though “pay-to-play” is really more of a nine-letter hyphenated phrase. But you know what we mean. As organic reach on social media channels continues to decline (we’re looking at you, Facebook), it’s become increasingly difficult to get eyeballs on your content. But what social media may lack in organic reach, it more than makes up for in robust paid media targeting capabilities. But where do you start? That’s where a paid social media marketing consultant — us — comes in handy.

“Paid advertising on social media, specifically Facebook, is a low-cost way to target the right audience and drive them to perform a particular action.”

How One Article Generated 1,500+ Social Shares, 80+ Links, & Ranked for Keywords on the First Page of Google

Brian Honigman

“Producing great content isn’t enough; you have to make sure your content gets noticed.”

6 Reasons Why You Should Pay to Promote Your Content on Social Media (Plus 4 Tips for Making It Work)

Kevin Chow, Director of SEO and Paid

Better together:

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    SEM/PPC

    Search engine marketing, including pay-per-click, provides brand visibility when it matters most. It’s all about finding that perfect moment, the ideal thing to say — we’ll be your wingman.

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    Social Media

    Everyone’s on social media, but not everyone does it the same. We’ll help you find your customers and develop social media marketing that makes them want to smash that “like” button.

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    Content Strategy & Content Marketing

    Does it matter what you say if no one’s listening? Understanding your buyer and their journey allows you to create rich, valuable content that resonates with them on their terms, where and when it matters.

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    Design & Creative:

    A blend of art and science, web design and creative services run the gamut from full sites to small icons. In an age of aesthetics, you only have a split-second to convince visitors to stick around. Lookin’ good?

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    CRM

    Nurturing and growing customer relationships is key to driving revenue. Our CRM services make sure you get the most out of your software investments to get to know new customers — and keep them coming back for more.

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    Email

    Email is as important as ever. Let’s personalize your email campaigns to make sure customers are opening, reading, clicking — you get the idea. Grow your list of leads, set up automation and learn from every customer interaction.

PAID SOCIAL MAKES TRUE 1-TO-1 TARGETING A REALITY

There probably aren’t many reasons for you to target one, singular person with social media advertising services. But, if you wanted to, you totally could. Kinda creepy? We don’t think so. If anything, it gives you the power to hyper-target your message, increasing the relevance and impact for your customers.

 

B2B, easy as B2C

Paid social isn’t just for B2C. We take the time to really get to know your audience, regardless of industry. Social media isn’t all puppy photos and political rants — companies are finding unique ways to leverage the power of social to meet brand goals and customer needs. A business-focused approach is different than a customer-focused one. That’s where a simple Facebook ads agency could fall short — you need a holistic strategy that supports the professional brand you are and the specialized customers you want.

 

Paid social media marketing options are always changing, but can include

  • Holistic campaign management
  • Facebook ads & promoted posts (image, carousel, video, slideshow, collection)
  • Facebook Like campaigns
  • Twitter ads & sponsored ads
  • LinkedIn ads
  • LinkedIn InMail ads
  • Instagram sponsored ads & stories
  • Snapchat geofilters & sponsored stories
  • Pinterest sponsored pins

C’MON, TELL US WHAT YOU WANT!

Whether it’s a custom marketing plan to grow your business, or a specific problem you need help with, we want to hear from you. A personalized mix of services can elevate your brand to new heights — and we’re here to guide you to the top.

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