Social Media

Part of any successful digital marketing strategy is showing up where your customers are — and your customers are definitely on social media.

 

 


 

PLATFORMS COME AND GO BUT SOCIAL IS HERE TO STAY

The social media of today is definitely not the social media you remember of the early 2000s — heck, it’s not even the social media of yesterday. Channels come and go (RIP Friendster), platforms evolve and audiences migrate. So where are your customers now? How are they sharing, engaging and networking? With personas and buyers’ journeys firmly in place, we jump in with social media consulting to help you identify where, when and how your customers are social media-ing.

“When it comes to retaining your existing audience online, social media is a more effective medium for cultivating long-term loyalty.”

Should Your Brand Focus Primarily on SEO or Social Media? Learn the Pros and Cons of Each

Brian Honigman

“If you’re not using social to drive traffic and therefore leads that convert to revenue, your brand is losing out.”

7 Core Principles to Gain Abundant Social Media Leads

Sam Hurley

IT’S TIME FOR SOCIAL MEDIA TO GROW UP

Remember when you could hire an intern fresh out of college and tell them to just “do social media” for your business? Yeah, that doesn’t work anymore. Don’t get us wrong, we love interns! But as social media marketing continues to evolve, organic reach, higher engagement rates and clear strategy is harder to come by. Social media needs a serious seat at the table with your other digital marketing tactics. And you need a skilled strategist — from a seasoned social media marketing agency — in your corner, helping you decide what’s right for you and your customers.

 

So many channels, so little time

Without a definitive strategy, social media can be overwhelming. Where do you even start? Do you need a Snapchat account (probably not)? Should you Facebook Live your company holiday party (definitely not)? But don’t worry — we’ll map your audience behaviors with your brand objectives to put a comprehensive social media plan together, from channel to cadence and beyond.

 

Get the most out of your social media program with:

  • Social media audits
  • Channel distribution strategy
  • Editorial calendars
  • Cadence recommendations
  • New platform vetting & audience testing
  • Content & creative production

Better together:

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    Content Strategy & Content Marketing

    Does it matter what you say if no one’s listening? Understanding your buyer and their journey allows you to create rich, valuable content that resonates with them on their terms, where and when it matters.

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    SEO

    Show up in search! Rise to the top of the results page with top-quality website optimization. Let us help you find the convergence of search algorithms and human intent. Keywords are only the beginning.

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    CRM

    Nurturing and growing customer relationships is key to driving revenue. Our CRM services make sure you get the most out of your software investments to get to know new customers — and keep them coming back for more.

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    Email

    Email is as important as ever. Let’s personalize your email campaigns to make sure customers are opening, reading, clicking — you get the idea. Grow your list of leads, set up automation and learn from every customer interaction.

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    Authority

    Can you be trusted? Building domain authority is a crucial step in getting search engines and customers to find your website. Our approach to link building creates a valuable network of connections that drive you up the results page.

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    Business Intelligence

    Data science, business intelligence, marketing analytics. A lot of big words that lead to the same outcome — measuring past performance, planning for future successes and predicting the best of both.

C’MON, TELL US WHAT YOU WANT!

Whether it’s a custom marketing plan to grow your business, or a specific problem you need help with, we want to hear from you. A personalized mix of services can elevate your brand to new heights — and we’re here to guide you to the top.

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