CRM (CUSTOMER RELATIONSHIP MANAGEMENT)
Leverage CRM programs to mine customer data. These resources can provide invaluable insights into customer persona and habits.
Abby Smith, Director of Marketing and CRM
Mobile shopping is now the norm. Customers typically conduct research on multiple devices before making the final purchase. These customer journeys may span weeks or months … and include many touchpoints.
CUSTOMER RETENTION STRATEGIES ARE LIKE SNOWFLAKES
Just like your business, your approach to customer relationship management should be unique. Below are just some of the programs we’ll consider implementing together for your CRM efforts, helping you cross-sell, up-sell and improve retention, delivering more value than yesterday.
- Welcome and onboarding: When you meet a new person, you don’t just jump right into a relationship — you spend time getting to know each other. And we collect data the whole time, working to drive deeper connections.
- Loyalty program: We’ll help you figure out which type of loyalty program delivers the greatest customer retention for your business. Punch cards? Snazzy apps? It all depends on what resonates with your customers.
- Pre-lapsing and lapsing: It costs less to keep an existing customer than it does to a acquire a new one — marketing 101, right? We use data to identify when a customer has one foot out the door and pull them back in with an automated program.
Our comprehensive CRM services include:
- CRM and marketing automation tools counsel
- Martech integration consultation
- Lead score strategy
- Customer segmentation
- Automated program planning & setup
- Loyalty program development
Content Strategy & Content Marketing
Does it matter what you say if no one’s listening? Understanding your buyer and their journey allows you to create rich, valuable content that resonates with them on their terms, where and when it matters.
Show up in search! Rise to the top of the results page with top-quality website optimization. Let us help you find the convergence of search algorithms and human intent. Keywords are only the beginning.
Email is as important as ever. Let’s personalize your email campaigns to make sure customers are opening, reading, clicking — you get the idea. Grow your list of leads, set up automation and learn from every customer interaction.
Can you be trusted? Building domain authority is a crucial step in getting search engines and customers to find your website. Our approach to link building creates a valuable network of connections that drive you up the results page.
Everyone’s on social media, but not everyone does it the same. We’ll help you find your customers and develop social media marketing that makes them want to smash that “like” button.
Data science, business intelligence, marketing analytics. A lot of big words that lead to the same outcome — measuring past performance, planning for future successes and predicting the best of both.