Content Strategy & Content Marketing

Create strategy-driven content that moves your customers through the sales funnel.

 

 


 

CUTTING A PATH THROUGH THE CONTENT CLUTTER

By now, it should come as no surprise that the digital content landscape is always on the move. Multi-screen consumption, emerging media, native advertising, coordinated content strategies and content marketing services — it can seem overwhelming. We’re the lifesaver you need to successfully navigate the content churn. Our simple, multi-pronged approach takes the intent, momentum and emotion of your customer … and amplifies it.

Content marketing without content strategy is like building a house without a blueprint — it’s not going to stand up very well!

Dustin Diehl, Director of Content Marketing

In fact, low-quality content devoid of value can damage and even kill your business. 9 Ridiculously Easy Ways to Write Better Content According to the Pros

Rebekah Radice

CONTENT STRATEGY GUIDING EVERY WORD

Understanding your brand goals, your customers’ needs and the overlap between the two are the ingredients we need to create actionable and measurable content. We kick off every engagement with an immersive content workshop (we use a ton of sticky notes). From persona development to messaging guidelines, buyers journeys to editorial plans, we don’t mess around. If we can’t do it right, there’s no point in doing it at all.

 

A cornucopia of content that keeps on giving

We work with you to develop content marketing editorial calendars that account for your business goals and users’ needs. How? By using the insights we’ve uncovered from your customer personas, buyers’ journeys and foundational content strategy (remember all those sticky notes?). Our content products include:

  • Web copy
  • Blog/article content
  • Infographics
  • Whitepapers
  • E-books
  • Newsletters
  • Email copy
  • Videos
  • Custom imagery & design
  • Press releases
  • SEO & conversion-optimized content
  • Custom landing pages
  • Marketing collateral
  • …and so much more (it’s a content cornucopia, after all!)

 

Don’t set it and forget it— analyze and optimize

“Build it and they will come,” they say, but who’s visiting? How long are they staying? Are they converting? When it comes to content, metrics matter, and we know how to analyze performance for ongoing optimization.

 

Full-service content strategy and content marketing includes:

  • Content strategy development
  • Messaging guidelines
  • Content audits
  • Channel distribution plans
  • Editorial calendars
  • Content mapping
  • Content migration
  • Messaging integration

Better together:

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    SEO

    Show up in search! Rise to the top of the results page with top-quality website optimization. Let us help you find the convergence of search algorithms and human intent. Keywords are only the beginning.

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    CRM

    Nurturing and growing customer relationships is key to driving revenue. Our CRM services make sure you get the most out of your software investments to get to know new customers — and keep them coming back for more.

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    Email

    Email is as important as ever. Let’s personalize your email campaigns to make sure customers are opening, reading, clicking — you get the idea. Grow your list of leads, set up automation and learn from every customer interaction.

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    Authority

    Can you be trusted? Building domain authority is a crucial step in getting search engines and customers to find your website. Our approach to link building creates a valuable network of connections that drive you up the results page.

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    Social Media

    Everyone’s on social media, but not everyone does it the same. We’ll help you find your customers and develop social media marketing that makes them want to smash that “like” button.

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    Business Intelligence

    Data science, business intelligence, marketing analytics. A lot of big words that lead to the same outcome — measuring past performance, planning for future successes and predicting the best of both.

C’MON, TELL US WHAT YOU WANT!

Whether it’s a custom marketing plan to grow your business, or a specific problem you need help with, we want to hear from you. A personalized mix of services can elevate your brand to new heights — and we’re here to guide you to the top.

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