Market Research Services
Smarter Research, Better Results
With the amount of consumer data available to marketers today, there is little reason to rely on assumptions and gut-checks. Marketing decisions require hard numbers to ensure you are investing wisely and seeing the greatest return on your online efforts.
Unfortunately, decision makers often fail to see the big picture, basing decisions on research gathered from simple, automated audits and tools, or a small handful of data sources. Proper research is the heart and soul of successful online marketing. It goes beyond the science and number crunching, blending experience, savvy and creativity to break down the data and determine exactly how it can help you achieve your business goals.
We aren’t in the business of sending out pretty spreadsheets and templated reports. As a premiere market research firm, Digital Current sets a new standard for market research and analysis, delivering real, actionable insights that not only establish the foundation of a successful integrated marketing strategy, but drive smarter strategic business decisions beyond our online campaigns.
Business & Target Market Research
Shotgun marketing campaigns never work. Even if you can afford to target everyone, your degree of success would vary dramatically between individual markets and segments. Understanding the size of an opportunity and honing in on the most profitable niche market allows us to focus your budget where it will have the greatest impact and return on investment.
Digital Current kicks off this process with an in-depth and collaborative review of your business. To effectively market your brand, we need to take a stroll around the block in your shoes. We want to get to know you. What are your business objectives? What are your specific marketing goals? How does your current marketing strategy align with your big-picture corporate aspirations? Who are your customers and why do they buy from you?
With a bird’s-eye view of your business, we drill down and examine your unique offerings, natural market segments and the unique purchasing behaviors that align to your offerings. We comb through this data, letting the numbers guide us to the opportunities that provide the greatest return and move you closer to your ultimate business objectives.
You don’t always need to reinvent the wheel. Sometimes the best ideas come from improving upon already proven methods. We like to look at your competitors as R&D resources, testing content types and themes, news strategies and link-earning techniques. By examining their successes and failures, we know which pitfalls to avoid and can improve upon their model. Leveraging your competition’s experience will help you gain market share.
To create effective campaigns and engaging content, we have to have our finger on the pulse of your target audience. Social listening plugs our strategists directly into the online conversations and person-to-person interactions that illuminate cultural, social and market trends. Additionally, social listening uncovers gaps in online coverage and highlights thought leaders and influencers in your industry. We feed this information into the development of buyer personas and content that affects every strategic decision we make within your campaigns. With ongoing social listening, we observe and analyze changes in audience sentiment, identifying trends so we can quickly isolate challenges and pursue new opportunities.
Gathering insight into how consumers perceive and discuss your brand online, we align our findings to your specific brand attributes and offerings. This provides our digital marketing strategists with data they need to understand where your brand sits today, where it needs to be tomorrow and what the roadmap must be to take us there.