Digital Marketing Services

Our Proven Process

We believe transparency and accountability are the fastest route to success. So how do we live up to our “transparency and accountability” promise? 

We start by understanding your vision – what are you trying to accomplish long-term as a business? What are your marketing goals for the next year? What do we need to accomplish each quarter to help you realize those goals? Then, we develop a strategy to accomplish those objectives. 

We believe a partnership is a two-way street. Our unique approach to communication and collaboration creates an open, two-way commitment to each other necessary for success.  We want to know when things are working and when they’re not, and we’re not afraid to “run to the danger” and put facts on the table ourselves.

How it all works

Proposal

Even before you hire us, we take the time to get to know your brand inside and out. How could we deliver a winning strategy by doing anything less? This is all about you and your customers.

• Website: We scour your website page by page to understand who your brand is today and how you’re positioning yourself to your target market. Then, we run a preliminary technical audit, backlink audit and keyword audit to understand where the opportunities lie. 
• Competition: Next we take a look at your competition — how are they differentiating themselves in the marketplace? How strong is their backlink profile? What keyword gaps exist to capitalize on?
• Audience: We talk to people we know who are part of your target audience and ask questions about their experience with your brand and your competitors (without revealing our endgame, don’t worry!). 
• Trends: We read up on trends and new developments in your field for inspiration. 

We use all this information and our collective experience to develop a custom proposal, designed to especially to meet your goals. 

We’re dead-set on doing right by our clients. We never pitch something we can’t deliver. 

Kick-Off

Oh boy! We both love each other and have aligned on what success looks like, so it’s time to get to work. Our exhaustive immersion process produces a ton of valuable (dare we say critical) information that must be shared across multiple teams and channels. 

If we’re doing content together, we’ll get started with a workshop (“work” is misleading… we promise it’s fun!). The goal of the workshop, which will include key stakeholders, is to uncover what’s most important to you as a brand and where you want to go. From there we’ll finalize your content strategy. 

And, if we’re doing SEO, links, PPC and/or CRO together, we’ll get started on our deep-dive audits. 

Weekly

As we’re chugging along, we’ll be providing updates weekly, if not daily. This will include a weekly check-in call, where we’ll have the opportunity to discuss what’s working and what’s not working (remember: we’re not afraid to run to the danger … when we see something, we say something and do something). 

Monthly

Each month, we review performance together in a report that goes beyond the graphs and keyword positions to provide insights that will guide our priorities. Feel free to show it to your CEO and take credit for the success — we’re partners in this, after all!

Quarterly

As the end of the quarter approaches, we dive deep into where we’ve been and where we’re going. Ideally with an in-person meeting, we’ll identify opportunities to optimize our approach and celebrate the wins of the quarter together (perhaps over lunch or drinks). 

Annually

New year, new you? At the end of each year, we’ll come together to develop new goals and align on our plan for the coming year. 

Get ready to win

We don’t just build digital marketing strategies — our proven process allows us to create a beautiful quilt of tactics, sewn together with quantitative and qualitative data that validates our unified understanding of your brand and your customers. And with ongoing optimization stitched right into the fabric of our approach, we always have an eye on tomorrow’s successes.