This Week in Digital Marketing: Importance of Link Building, Predicting Google Rankings Experiments, & More

This Week in Digital Marketing: Importance of Link Building, Predicting Google Rankings Experiments, & More Featured Image

TWIDM-Digital Marketing Strategy

From practical DIY insights to new software and using the right images to improve conversion to using branded content and social media, this week in digital marketing has plenty of treasures to offer.

blog_seo_icon

SEO

blog_content_icon

Content Marketing

  • Nielsen (@nielsen) recently surveyed consumers after they’d viewed both branded content, such as brand-produced tutorials or story arcs within television shows featuring a product, and straight-up pre-roll ads featuring the brand. Survey says branded content does better that pre-roll, both at creating affinity and content as well as producing recall.
  • Why do some images get conversions while others fail to impress? Nichole Elizabeth DeMeré (@NikkiElizDemere) has some insights you should consider when developing your digital marketing strategy.
  • Have you ever invested big bucks — or a lot of time — into creating a viral infographic only to have it go absolutely nowhere? James Parsons (@jmsprsns) explores nine things that cause infographics to tank.
  • Check out these contact pages that get the conversion, along with insights you can incorporate in your own contact pages, courtesy of Lindsay Kolowich (@lkolo25).
blog_social_icon

Social Media

bonusicon1

…And a Little Something Extra

Join us next week for a wrap-up of the most fascinating insights shaping the world of digital marketing. To get the latest SEO secrets, content marketing tactics, social media insights, and more to consider when designing your digital marketing strategy, sign up for the Digital Current newsletter.

  • This field is for validation purposes and should be left unchanged.