On April 21, Google released its most recent algorithm update called “mobile-friendly” (and nicknamed “Mobilegeddon” by the search marketing community).
What You Need to Know
When customers research products and services, they’re using their smartphones more often. According to Google Think, 46 percent of people begin mobile research by using a search engine. To respond to its own customers’ needs, Google changed its search algorithm to reward Web pages that render well on mobile phone screens.
Here are three quick things you need to know:
- The changes affect smartphone searches only. If someone searches for your keywords on a tablet or desktop computer, the mobile search algorithm changes won’t apply. They only apply if someone’s using a smartphone to perform a Google search.
- The changes apply to pages, not to your entire site. One mobile-unfriendly page won’t tank your entire website’s ranking. It only affects the page that’s not currently mobile-friendly.
- It doesn’t matter how you design your mobile pages. Google supports dynamic serving, separate mobile URLs, and responsive design. As long as it looks good on a smartphone screen, the architecture doesn’t matter.
For a comprehensive look at the algorithm changes, check out Digital Current’s Mobilegeddon suggested reading list:
- Google Webmaster Central: Official Google announcement
- Google Developers: Google’s Mobile SEO Best Practices
- Search Engine Land: Mobilegeddon Checklist
- CIO.com: How to Prepare for Google’s Next Major Search Update
Check Your Mobile Health
Use these tools to check your mobile-friendliness:
- Mobile-friendly test. Click the link to run your page URLs through Google’s mobile-friendly test.
- Check your Mobile Usability Report. Go to Google Webmaster and run a mobile usability report on each of your sites. Follow the suggestions to fix any mobile SEO problems.
Show Google You’ve Made Some Changes
Get Googlebot to recrawl your pages immediately after you fix your mobile issues:
- Fetch as Google. Navigate to your Google Webmaster account and select the site you want Google to recrawl. On the left sidebar, click Crawl and choose Fetch as Google from the menu.
- Submit to Index. Enter the URL of each page that you want Google to crawl. Then, click Fetch. Once Googlebot completes the crawl, click Submit to Index.
If you need help making your site mobile-friendly, contact us to have one of our solutions advisers give you a free quote.