From practical DIY insights to new software and using the right images to improve conversion to using branded content and social media, this week in digital marketing has plenty of treasures to offer.
- Some SEO experts argue that inbound links aren’t as important to search rankings as they once were. This study, summarized by Barry Schwartz (@rustybrick) and conducted by Stone Temple Consulting (@stonetemple) aims to debunk that argument by showing how high-quality backlinks correlate with higher search rankings almost every single time.
- JR Oakes (@jroakes) teamed up with a data scientist to develop an SEO machine learning Dig into what he learned and how he thinks incorporating machine learning can boost your understanding of Google’s algorithm.
- Check out the top 11 SEO issues found on most websites, compiled by Elena Terenteva (@LenaTerentyeva) for the SEMrush blog.
- Find out three ways to optimize images on your domain for faster page load speeds, courtesy of Mike Le (@mikelecbi).
- Are you using Google’s Accelerated Mobile Pages (AMP) tool to boost your website’s mobile experience? Houston Barnett-Gearhart (@HoustonBarnettg) for Digital Current (@DigitalCurrent) explains why you should AMP your mobile SEO to improve UX for customers as mobile search continues to outpace search done on computers.
- Nielsen (@nielsen) recently surveyed consumers after they’d viewed both branded content, such as brand-produced tutorials or story arcs within television shows featuring a product, and straight-up pre-roll ads featuring the brand. Survey says branded content does better that pre-roll, both at creating affinity and content as well as producing recall.
- Why do some images get conversions while others fail to impress? Nichole Elizabeth DeMeré (@NikkiElizDemere) has some insights you should consider when developing your digital marketing strategy.
- Have you ever invested big bucks — or a lot of time — into creating a viral infographic only to have it go absolutely nowhere? James Parsons (@jmsprsns) explores nine things that cause infographics to tank.
- Check out these contact pages that get the conversion, along with insights you can incorporate in your own contact pages, courtesy of Lindsay Kolowich (@lkolo25).
- If you’re looking for ways to better measure the ROI of your social media marketing, Zoho can help. Eileen Brown (@eileenb) profiles this tool that tracks revenue per channel and identifies how well different social media channels generate leads.
- Are your social media posts getting a little robotic? Do they really help people connect with your business? Create social media updates that humanize your brand with help from Matt Secrist (@matt_secrist).
- Get a treasure trove of social media statistics — 95 social media facts you can’t ignore, to be exact — compiled by Jeff Bullas (@jeffbullas).
- In the U.S. presidential election, social media has become the go-to source for candidate news. Elisa Shearer (@ElisaShearer), writing for Pew Research (@pewresearch), breaks down the reasons why people get more news from social media than from websites or email.
…And a Little Something Extra
- Want an in-depth analysis of how sampling influences Google Analytics results? Check out what Tom Capper (@THCapper) has to say.
- Peruse this massive infographic from the Applied Psychology program at the University of Southern California (@AppliedPsychusc) to unlock the psychology of marketing to millennials.
Join us next week for a wrap-up of the most fascinating insights shaping the world of digital marketing. To get the latest SEO secrets, content marketing tactics, social media insights, and more to consider when designing your digital marketing strategy, sign up for the Digital Current newsletter.