According to data from Hubspot’s State of Inbound, 2013, 82 percent of businesses that blog daily acquired a customer through their blog compared to 57 percent of businesses that blog monthly.
Further research from Hubspot on blogging frequency also reveals that companies that publish 16 or more blog posts monthly get 3.5 times more traffic than companies that publish less than four blog posts monthly.
In an article on his blog explaining how he built three blogs that were getting over 100,000 visitors monthly, Neil Patel says the tipping point for him, with all his blogs, was when he increased his blog content frequency.
According to Patel, quantity is king. He reportedly only started seeing a notable traffic increase, which eventually positively impacted his ROI, when he increased his publishing frequency from twice a week to five times a week.
In a 2014 study conducted by Jayson Feltner, after analyzing the content schedule of the top 30 bloggers in the world, he revealed that, with a few exceptions, the biggest blogs were ones that were updated more frequently, with many of the blogs publishing new content daily, and with the majority posting no fewer than three articles a week.
Feltner concluded that bloggers should be posting no less than 1,500 words weekly; it’s up to you whether this comes in form of three 500 words articles, or one 1,500 words article.
There seems to be a consensus that publishing quality content more frequently will always lead to a significant increase in traffic and positive ROI for your business.
If you’ve decided to start blogging more frequently, either yourself or through an SEO agency who handles content marketing, however, a major challenge is getting ideas on what to write.
Here are some blog writing tips for finding an endless stream of ideas on what to write.
1. Use BuzzSumo to Find High-Impact Blog Post Ideas
BuzzSumo is a search engine that indexes the most popular content online, and it lets you find content on pretty much any keyword; BuzzSumo ranks content based on the total number of shares they have on top social media sites, and they have filters in place to help you find results based on shares from any of the social networks they use.
You can use BuzzSumo to find blog post ideas by searching for a topic, and then filtering the results using the various options available.
The key to getting ideas for your own blog posts is to analyze the top results they show, see what these results have in common, and model your topics after them.
2. Quora, Yahoo! Answers, and Other Q&A Sites
With Q&A sites, search for the topic of your choice and observe questions that are recurring and as a result have high interest, and write blog posts that answer these questions.
For example, searching for “law school” on Quora shows the result in the following screenshot:
It’s easy to notice that a major concern is whether law school is worth it, since that question is being asked repeatedly and followed widely. That’s an idea for a blog post!
When trying to find ideas on Quora, it’s important to filter your results to only show questions; this ensures you are shown questions people are asking, instead of getting results that include blogs, topics, and everything else. You can do this by telling Quora to only show “Questions” in the “By Type” section in the sidebar.
Yahoo! Answers also works in a similar way, although it isn’t as developed as Quora is.
A quick search for “law school” on Yahoo! Answers shows what’s in the following screenshot:
You can see a major recurring question is “what the best law schools are,” and that shows that writing resource content about the best law schools will be widely received. Going through several pages of results will yield more ideas, and you can filter your results by the most recent questions to ensure relevancy.
An added advantage to getting ideas from Q&A and community sites is that once you’ve written your article, you can promote it by addressing the questions on the Q&A sites and concluding with a link to the article on your blog for people who want a more comprehensive answer.
3. Blog Comments
You can get blog post ideas by paying attention to comments made on blog posts in your industry; this could be comments made on your own blog, or comments made on other popular blogs.
Start by taking note of the blogs that get the most comments in your niche, and dedicate time to going through those comments.
Pay close attention to common questions being asked in the comment section; this includes questions that are asked directly and indirectly.
For example, using our earlier law school example, a comment of the following nature poses a direct question:
“Great post! Thanks for articulately highlighting the benefits of going to law school. Do you recommend any law school in particular, or do you have a list you can point me to?“
The same comment could be re-written to pose a non-obvious question:
“Great article on the benefits of going to law school. Now, if only there’s a list of top law schools in the U.S.!“
As you can see, both comments are basically from commentators who would love to see a list of recommended law schools; the first comment poses the question directly to the author of the article while the other one asks indirectly.
Most comments on top blogs will pose questions indirectly, and you’ll be one step ahead if you can carefully pay attention to these indirect cries for help.
4. Social Media
Perhaps the biggest source of blog post ideas is social media; news and trends find their way to social media in nanoseconds, and social media sites can be a good way to monitor what is really in the mind of people in your niche.
A quick visit to a relevant subreddit on Reddit will usually yield a series of questions people want answers to; below is a screenshot showing a list of questions people are asking in the “freelance” subreddit at the time of writing this article.
Based on the results shown in this screenshot, I can easily come up with a dozen blog post ideas about freelancing.
Here Are Examples From Just Two of the Results:
- Taking a look at submission #7 (“Thoughts after 1 year of freelancing”), I can write an article sharing “10 Lessons in X Years of Freelancing.”
- Taking a look at submission #10 (“Petition: Stop Upwork from shutting down Elance”), I can write an article sharing “5 Alternatives to Elance for Freelancers.” The very same submission can inspire an article on “5 Reasons You Should Not Rely on Freelance Sites Like Upwork.”
You can take things to the next level and go to the “top” tab showing the most popular articles in the subreddit of your choice; you can then let these popular articles inspire ideas for your own blog posts.
Since the articles you will be writing were inspired by the top posts in the subreddit of your choice, they’ll most likely be a big hit if you were to submit them to that subreddit or on social media in general.
You can also leverage Twitter, Facebook, LinkedIn and other social media networks for content ideas for seed content; try searching for the keyword of your choice on your favorite social network and see what comes up.
Pay careful attention to questions and trending articles/hashtags, and let this inform articles you will write on your blog.