DIGITAL CURRENT APPOINTS BEN NORTON AS CEO
Norton Has Led Digital Marketing Strategy for Mastercard, Hilton
MESA, AZ, November 17, 2020 – Digital Current, an industry-leading digital marketing agency founded in 2003, announces the appointment of Ben Norton as Chief Executive Officer.
Norton was President & COO of Internet Marketing Inc., a digital marketing agency, at which he led engagements with global brands including Mastercard and Hilton.
He has also served as CEO of Silicon Space, an Internet technology company that launched the first-ever tools for managing paid and organic search campaigns, which became Covario, now a part of iProspect.
Norton is also the former Vice President of Business Development for Urchin, a web analytics pioneer, which was acquired by Google Analytics.
Leveraging experience and skills honed during the past three decades, Norton’s focus as Digital Current CEO is to improve the agency’s client experience and digital marketing performance; expand service offerings and strategies; boost operational productivity; and drive growth.
“I’m thrilled to be part of the Digital Current team and look forward to building on our 18 year track record of helping clients expand their brands and grow online revenue.” says Norton.
Norton will replace Troy Ireland as CEO. Ireland will continue to serve as the agency’s Executive Chairman.
“During this transformative time in history, there is no better person to lead Digital Current than Ben Norton,” says Ireland.
“Ben is an expert at transforming digital marketing agencies into client performance powerhouses that consistently push the envelope in innovation and growth. He is a proven leader with deep digital marketing and business development skills, an innovative business visionary, and has the ability to bring people together. His experience, expertise, and vision are vital assets as the company enters its next chapter of competitive advantages.”
Norton is a graduate of the University of Southern California. He also received an MBA from UC Irvine and an advanced degree in International Business from the University of San Diego.
ABOUT DIGITAL CURRENT
Recognized as a Top Digital Agency in 2020 by Clutch and awarded “Top SEO Agencies in Phoenix, Arizona” by Bright Local, Digital Current has helped over 15,000 businesses drive digital marketing ROI via integrated search engine optimization, link building, content marketing, pay-per click advertising and conversion rate optimization. Located in Mesa, Arizona, the company was founded in 2003 and its clients include American Home Shield, Avocado Green Mattress, Coupa, Randstad Risesmart, and Web.com.
For more information, visit DigitalCurrent.com.