Lists, in-depth analysis, paradigm shifts, and more — this week was a busy one in the world of digital marketing. Check out the best digital marketing articles we saw this past week that covered the top search ranking factors of 2016, 12 content marketing myths, and more.
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SEO |
- Experts, including Eric Enge (@stonetemple) and Rand Fishkin (@randfish), weigh in on the top six search rankings factors of 2016 — plus three more secrets to boosting your rankings that you need to consider for any digital marketing plan.
- Now that 3xx redirects no longer lose PageRank, is redirecting a painless and risk-free proposition? Find out the answer in Cyrus Shepard’s (@cyrusshepard) breakdown of the new rules of 3xx redirects.
- Check out this guide to prospecting for better links, prepared by Andrew Dennis (@AndrewDennis33).
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Content Marketing |
- Debunk the 12 biggest content marketing myths with help from Daniel Ruyter (@DanielRuyter).
- Do you work in an industrial or manufacturing business? Content marketing can work for you, too, as long as you’re willing to take the time to generate and nurture leads. Industrial content marketing expert Achinta Mitra (@Achintamitra) explains.
- Personalized content marketing is so 2015. The new buzzword is contextual marketing, which, according to Rebecca Lieb (@lieblink), means delivering the right marketing message — at precise times and locations.
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Influencer Marketing |
- Do you feel like you’re paying influencers a lot but not getting much in return? Entrepreneur AJ Agrawal provides tips on getting more ROI from influencer marketing.
- Anyone who works with influencers should be aware of FTC guidelines around sponsored content. Advertising Age (@AdAge) pulls the curtain back on how the FTC is pressuring influencers to disclose paid promotions.
- Need a step-by-step guide to getting started with influencer marketing? John Rampton (@johnrampton) takes you through the process of getting influencers to promote your products.
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Conversion Optimization |
- Crazy Egg (@crazyegg) says asking visitors to schedule a demo is probably killing your conversion. Discover why “schedule a demo” is a dud when used as a call to action and what you can do instead.
- Learn to craft irresistible copy for your landing pages with this guide from Emma Siemasko (@EmmaFayeS).
- Mary Fernandez (@maryefern) gives you a simple guide — with lots of images! — for tracking conversions with Google Analytics.
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Social Media |
- Too busy for social media marketing? Not with this guide! Sahail Ashraf teaches you how to become a social marketing master in just 10 hours per week.
- You probably use your smartphone or tablet to check social media. Will you soon be checking Facebook on your Fitbit? Maybe not, but wearable tech data can redefine your social media. Find out what Laurenti Arnault (@lefashiontech) has to say.
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…And a Little Something Extra |
- You’ve researched keywords and compiled a list of influencers, but what if you’re using the wrong digital marketing techniques for your audience. Check out Mindy Weinstein’s (@mindydweinstein) guide to understanding your audience for digital marketing — and read it before you launch your campaign.
Thanks for checking out our list of the top articles in digital marketing this week. Explore the Digital Current blog for even more ways to quickly boost any digital marketing plan, and sign up for our newsletter.