Check out these 10 influencer outreach tools to find and contact relevant influencers to help give your marketing campaigns that extra boost.
For small or mid-sized businesses, a mention from a highly influential personality can be a one-way ticket from stagnation to stardom. Large enterprises get a lot of mileage from influencers; after all, everyone knows which credit card is in Samuel L. Jackson’s wallet.
You don’t have to have an enormous marketing and advertising budget to get influencers to share your content — and you certainly don’t have to call Samuel L. Jackson’s agent. Influencers come in all shapes and sizes, but the ones with whom you should partner should have a few things in common. They should have:
- A relevant audience you need to reach. An influencer with a small but highly dedicated audience can deliver far more value than a celebrity with a diverse, hard-to-segment audience.
- The respect of their followers. Work with influencers who are seen as knowledgeable and who are well liked by their audiences (they don’t have to be liked by everyone, just the people you want to reach).
- A commitment to frequent outreach. An influencer who posts regularly to social media, to YouTube, or to a blog, as well as actually interacting with their followers, demonstrates a commitment to creating and nurturing an online community.
- An affinity for what you do. Look for an influencer who already shares content like yours, who recommends products like yours, or who is on a quest solve the problems for which your product or service is the solution.
- An identity that meshes with your brand. In your quest to expand your customer base, don’t choose someone who would alienate the people who already love your brand, and don’t choose someone who, by association, could rain down negativity on your brand.
- A personality and a price you can live with. Don’t make yourself miserable by working with someone who’s difficult, and don’t throw away your entire influencer marketing budget for someone with an exorbitant fee. Remember you can always walk away if the relationship isn’t working for you.
Always start by building a profile of the influencers you want to target. Then, get started with influencer outreach by using these 10 influencer tools.
Free Tools for Limited Budgets
If your creativity is boundless, but your budget is tight, you can still put together influencer campaigns. Track your progress using Excel or Google Sheets, and use these basic tools for influencer outreach.
For Finding Influencers
If you have no idea whom to contact for an influencer campaign, these tools will help you find interesting candidates — and they both have free versions available.
BuzzSumo helps you search for the most shared content about topics that interest you. Simply type a keyword phrase into the search query box, and you’ll see a list of the most frequently shared content related to your keywords.
Followerwonk helps you find and compare people whose Twitter profiles relate to your business. You can also discover when influencers are active so you can target outreach to those times of day.
For Easy Outreach
This free tool can greatly simplify your outreach campaigns:
FollowUpThen is great way to remind yourself to follow up on sent emails. When you email an influencer, decide when you’re going to follow up if there’s no response. Then, enter email@example.com in the Bcc field (e.g., firstname.lastname@example.org), and you’ll get a reminder email telling you to contact the influencer again.
Solutions for Mid-Sized Budgets
If you have a bigger company and a little money to spend, try subscribing to one or more of these tools:
Tomoson lets you search for influencers, track your campaigns, and measure your success, starting at $99 per month with a 21-day free trial. Its database of more than 20,000 bloggers, complete with stats related to reach and subscribers, is its biggest plus.
5. Ninja Outreach
Ninja Outreach offers influencer connections and contact management with an extra emphasis on Instagram and Twitter. It costs $49 per month with a 14-day free trial.
Buzzstream does your research for you, collecting page-level engagement metrics when you paste in a URL. It’s a tiered system that can grow with your business, starting at $24 per month for two accounts.
InkyBee offers outreach tools, tracking, and more in addition to a really cool feature: It scans the web for new blogs and potential influencer contacts, alerting you to new opportunities. Subscriptions start at $79 per month.
Pitchbox integrates with tools like Majestic, SEMrush, and LRT to help you find influencers with real domain authority. You can create automated campaigns, track your contacts, and measure your results starting at $195 per month with a 15-day free trial.
Influencer Outreach Tools for Enterprises
Big brands and big companies can pull out all the stops with these solutions. Each offers custom pricing:
Traackr assigns a score to different influencers based on relevance and reach, and it offers filtered search capabilities to fine-tune your outreach efforts. You can track all conversations, including social media content promotion and email correspondence, as well as import existing contacts from old campaigns. Then, build new campaigns and get in-depth reporting to see what works and what doesn’t.
GroupHigh has a database of 15 million, 360-degree profiles of bloggers. Make pitches to your influencers, track communications, and get reporting on success, all within the same tool.
Launch Your Influencer Campaign
When you have a great product or service to promote, even if you can’t afford Samuel L. Jackson, you can still find an influencer to promote it. For help with designing your campaign and contacting top influencers in your niche, contact Digital Current.