The following seven content marketing tools will improve how you generate ideas, distribute, promote, test, and report, making it easier to ensure each campaign is a success.
The process of creating, publishing, and amplifying content is daunting in and of itself. The associated tasks of researching your audience, measuring the ROI of content, and, in the case of B2B, coordinating with your sales force, make content marketing one of the biggest projects your marketing department will ever tackle.
So why do it? We can think of three compelling reasons:
- To generate revenue. According to DemandMetric, content marketing costs 62 percent less than traditional marketing but generates three times as many leads.
- To get data. Some big companies, like Kraft, use content marketing data to create highly individualized content for targeted marketing and advertising, accumulating a treasure trove of data about their audience.
- To support a fully integrated digital marketing strategy. Marketing strategies like search engine marketing and social media marketing depend on having a storehouse of great content that can earn shares and inbound links.
We can also think of seven tools that make content marketing better, easier, and more cost effective. Use one or all to turn your content marketing strikeouts into base hits and home runs.
For Idea Generation & Research
BuzzSumo shows you what’s trending on social media, providing links to the top content shared on topics relevant to your business. It also alerts you to what influencers are sharing and publishing, giving your team a jump on trending topics and helping you identify possible contacts for influencer marketing.
BuzzSumo also makes it easy to monitor what your competitors are creating and sharing. You can identify their most shared content, learn who shares it, and discover which types of content (e.g., blog posts, videos, etc.) perform best for them.
Use MindNode to better organize and develop your content ideas through mind mapping. The app, available on macOS and iOS, helps you visualize your central idea and the many branching ideas that grow out from it.
The app allows you to create unlimited mind maps that can even be connected if you discover they overlap as you hone the focus of each. If an idea pops into your head while you’re out of the office, you can access MindNode from your phone and start a new mind map or continue an existing one saved in the cloud.
CoSchedule coordinates the publication of your content, from your social networks to your blogs and more. It features a drag-and-drop editorial calendar as well as tools for assigning content to staff members and teams.
Once your content is complete, you add it to your editorial calendar in CoSchedule, and CoSchedule publishes it to your blog and social networks at the appointed time. You get an at-a-glance view of work in progress, and you can quickly identify gaps in your publication schedule.
Really want to amplify your content promotion efforts? Give Outbrain a try. The service will take your content, whether it’s an article, infographic, or video, and place it on websites in their network. Your content will be placed on large, relevant media sites, like CNN or ESPN, as promoted content. Outbrain also boasts a worldwide network of media partners in over 55 countries.
VWO helps you uncover which design, image, and text elements work best for engaging your audience. Use VWO to A/B test multiple elements of your content presentation, from fonts to colors to buttons and more. If you like its basic functionality, you can add features, including landing page designs, heat maps, and personalization for delivering targeted offers along with your content.
TrackMaven gives you tools for tracking the performance of your content assets and seeing what’s working for your competitors. The Content Feed shows you what topics your audience is currently sharing or talking about, and Actionable Insights helps you figure out optimal times for publishing and posting your content.
You can also utilize TrackMaven’s reporting tools to create visuals for presenting to senior management. Track and present your content marketing spending, revenue, and engagement metrics to prove that your efforts are paying off.
7. Rival IQ
With Rival IQ, you can easily access and analyze your digital marketing analytics to determine whether a current content marketing strategy is working or if it needs to be adjusted. Examine how you’re doing across your various social media channels and see what content resonates best with your audience.
Through Rival IQ’s competitive analysis reporting, you can learn more about where your competitors are experiencing the most success. Use these valuable insights to improve your own content and work to shore up any weaknesses and bolster your own strategy.
Need Content Marketing Help?
Strengthen your content marketing effort with these seven tools. If you need help developing and executing a strategy, Digital Current can help.
This list doesn’t have every available tool out there, so tell us what other content marketing tools you can’t live without. Tweet us @digitalcurrent and let us know!