Podcasts are great ways to keep up with the latest in digital marketing news, insights and trends.
In the age of information, where seemingly anything is available at our fingertips and any question under the sun can be answered by a quick Google search, it can be a bit intimidating for a business owner or marketing professional to single out a resource for continuing education or general curiosity in the digital marketing space.
Podcasts have become an increasingly popular way to gain insight into the ever-changing marketing technology industry, and can also serve as a great way to learn tips and tricks for marketing your business.
We’ve rounded up seven of the best digital marketing podcasts to check out in 2020, so you can continuously learn about the industry whenever it’s convenient for you.
Hosted by John Jantsch, “Duct Tape Marketing” is an interview-style podcast that does an excellent job combining specific tips and tricks for developing digital marketing strategy, as well as overall business philosophy. With marketing podcasts ranging anywhere between 10 to 30 minutes in length, this is a great one to dive into when you’re on the go or have a short break..
This podcast focuses on the fundamentals of digital strategy like “Local SEO for Lead Generation,” but also dabbles in broader, more philosophical topics such as “Questioning Best Practices to Do Great Work.” Easy to follow and well-organized, anyone from the greenest of marketers to the most seasoned of business tycoons will enjoy this podcast.
Out of all of the digital marketing podcasts on this list, Kenneth Kinney and “A Shark’s Perspective” take the cake in terms of guest interviews. With a wealth of CEOs and top marketing professionals, this podcast tackles big topics like AI and martech from the perspective of the people who have demonstrated tremendous success in these areas. This is one of the best marketing podcasts for the listener looking to learn insider marketing tricks, straight from the horse’s (shark’s?) mouth.
“Marketing School” is the podcast for you if you’re looking for digital marketing 101 on the broadest range of topics. With episodes typically lasting only 5 minutes, a lot of ground can be covered in a very short amount of time. With a particular focus on search engine optimization (SEO), this podcast also touches on everything from LinkedIn and Facebook ads, to lead generation and content marketing strategy, all with entertaining quips from hosts and marketing experts Neil Patel and Eric Siu sprinkled in.
The Marketing Scoop podcast by SEMRush has host Laura Morelli presenting case studies and interviews covering how big brands like Google, Uber and IKEA have created some of their best marketing campaigns. This is one of the top marketing podcasts to check out because each episode dives deep into the details of how marketing success stories came to be. Learn tips on topics ranging from how to use TikTok for your business, to how to use Google Analytics to increase engagement.
Formally called “Broke-ass to Badass,” “Boss Up Academy” is hands down the most entertaining podcast on the list. Aimed toward aspiring entrepreneurs, Boss Up Media founders Kimi and Pua put a fun spin on the topics of digital marketing and growing your brand. Topics range from “How to Plan Your Week Like a Boss,” to “How to Create and Market a Badass Online Course.” A few episodes of this podcast will have you inspired to quit your 9-to-5 and start your own business empire!
The Social Pros Podcast is hosted by Convince & Convert founder Jay Baer and Salesfore Executive Strategist Adam Brown. Each social media-focused podcast features interviews with social media experts, ranging from social media managers of Fortune 1000 brands, to social media leads at networks like LinkedIn. Get tips on what’s working social media-wise for popular brands plus insider insights to how to make big gains on social networks.
The Copyblogger FM podcast covers all topics related to content marketing, email marketing, copywriting, content strategy, conversion optimization and more. Learn tips on how to relate content to search, how to gain a competitive edge with email marketing, how to create compelling content and more. The podcast is hosted by Copyblogger partners Darrell Vesterfelt and Tim Stoddart, who bring in experts to speak on each topic.
Creating Your Own Digital Marketing Strategy
Hopefully these podcast recommendations inspire you to dig deeper into your digital marketing efforts. If you’re looking to grow your business and you’re interested in speaking with a digital marketing expert about how digital marketing can help you accomplish your business objectives, contact us today.