You don’t need to be a graphic designer to create blog and social media images that stand out and draw visitors. Use these 5 tools to create eye-catching images to boost your content promotion.
Want to put your social media and blog posts in front of more eyeballs? Add images and videos. Nothing boosts your content strategy like making it visual.
Tools for Creating Images
Xerox has found that adding a colorful image to a piece of content makes people 80 percent more likely to read it. Also, according to Dr. John J. Medina, a developmental molecular biologist and author of “Brain Rules,” adding an image to content increases information retention by 65 percent.
Use these tools to add images to your blog and social media posts so that more people will read your content — and retain it.
Canva is a perfect tool for people just getting started with graphic design. What makes Canva a great introductory tool is the selection of designs already pre-sized for the most popular social media channels. Create Facebook posts, Twitter headers, Pinterest graphics, and more by choosing from hundreds of pre-made layouts or creating your own from scratch. Canva provides a wide range of free photos, shapes, and charts to customize any image, and also has an extensive photo library available for $1 per image.
Further develop your images using Canva’s wide variety of fonts. Choose one of the standard fonts, or personalize one of Canva’s creative templates to stand out. Avoid having to recreate an image by using the Magic Resize tool, which will adjust the dimensions and content of your image to fit another popular design. Canva is friendly both to users and to their wallets, which makes it a great option for solopreneurs and small businesses.
Pro Tip: Reinforce a consistent brand image by creating a Brand Kit in Canva’s brand section using your organization’s color palette, fonts, and logos. Canva makes it simple to upload fonts and select colors, which you can then set as defaults for whenever you’re creating your next image.
Canva has a better image library and font set than PicMonkey, but PicMonkey has better tools for editing and sharing your own images. If you want to promote a new product, you can make a collage of multiple product images and size the collage to fit your preferred social network. You can also use PicMonkey to retouch your photos. Some of its retouching options are free, but others are only available with a subscription, which starts at $3.99 per month.
When it comes to creating infographics and SlideShares, you won’t find many tools that are as easy to use as Visme. You can create infographics by dragging, dropping, and resizing a wide range of shapes, with a solid range of color combinations. If you don’t feel comfortable creating your own designs, you can customize a range of free and premium templates.
Visme’s presentation slides put a modern sensibility on PowerPoint templates. They feature crisp, high-resolution photo backgrounds with more contemporary font choices than you’ll find in PowerPoint. You can even include animations and operate them offline if you download your presentation in HTML5, or save presentations in PDF format to publish on SlideShare. You can manage up to three projects per month for free, and subscriptions start at $7 per month.
For Adding Videos
According to Socialbakers, adding video to a Facebook post can boost organic reach by 135 percent. These tools will help you create simple, effective videos to add to your social media posts and blogs.
4. Go! Animate
If you love to watch those explainer cartoons on YouTube, you’ll love Go! Animate. Create an entire animated presentation video by dragging and dropping different characters, objects, and text. Choose from hundreds of storyboards, customized to situations and industries. Add your own photos, logos, and screen captures to your animations to apply your organization’s branded touch.
If you use animated characters, Go! Animate will match their lip movements to your audio voiceover. You can even create customized characters to represent people in your company (warning: this is way too much fun!). Your animations can be embedded in your blog posts with simple code, or you can download them and publish them to YouTube, Facebook, and other social platforms. Subscriptions start at $39 per month after a 14-day free trial.
5. Adobe Spark
For creatives who cringe at Adobe’s monthly Creative Cloud subscription fee, Adobe Spark is something to celebrate. It’s a completely free suite of easy-to-use tools for creating social graphics, web stories, and animated videos.
Adobe Spark is a web application that you use on your desktop computer. You can also get three free iOS apps for creating image content on your iPhone or iPad:
- Spark Post for quick image upload and meme creation
- Spark Page to create web stories with a dynamic, magazine-style layout
- Spark Video for simple videos created from a series of images, with your voiceover or soundtracks
Use the Adobe Spark apps when you’re inspired outside of the office, and check out the Inspiration Gallery to help push your graphic designs in the right direction.
Promote Your Posts
Now that you’ve created great content, boosted by awesome blog and social media images and videos, check out these six social media tools to boost content promotion.