Marketers can no longer get away with wasting budget dollars on advertisements they “hope” will work. Today’s integrated marketing campaigns must use paid search in concert with other channels in order to maximize ROI and drive conversions.

In addition to managing organic search efforts, as an experienced PPC agency Digital Current’s Search Team can oversee all aspects of your pay-per-click (PPC) paid search campaigns. By consolidating your keyword information through strategic research and audits, Digital Current shapes search query-based campaigns to match advertisements with what consumers are actually searching for instead of guessing, decreasing your monthly costs and reducing ad spends, all while increasing the volume of traffic, increasing impressions and improving Quality Score averages.  

Keyword Analysis

Digital Current starts your paid search campaign by identifying the keywords your target audience uses when searching for your products and services. Based on this data, our team will help you select the most strategic keywords based on search frequency and relevance to your website’s content. Digital Current understands these crucial first steps lead to buyer conversion once your users reach your landing pages.

Market Research

Digital Current understands the competitive landscape of paid search. The reality is your competition is probably targeting the same keywords you are, reaching your target audience and converting leads. Our SEO team surveys your competition’s strengths and weaknesses, revealing opportunities for you to outsmart them and win market share.

Social Listening

Do you know what is being said about your brand? Do you know if it’s positive or negative? We do. Digital Current arms our clients with real-time data and analytics packaged in an easy-to-digest form to continually drive strategy and content ideation as well as enable quick reaction to both positive and negative consumer sentiment. Our team will stay abreast with the trends in your industry, tracking and digesting the conversations around your brand.

Click Optimization

With stiff competition from organic listings and other paid ads, you have to win clicks with compelling ad copy that aligns to your business and offerings. Understanding what drives your consumer’s online purchasing behavior allows our paid search team to carefully craft the right type of campaign, ads and visuals that will attract the targeted and qualified clicks your business needs.

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